Great, right? But then you realize the only real-life interaction you’ve had all week is when you apologized to the table you walked into.
You just started working remotely for the first time and are loving the laidback lifestyle. If you’re feeling even more adventurous, you might consider Targeted Direct Mail or Every Door Direct Mail.Īllow us to tell a short story. Adjust, pivot, or relaunch based on real-time results to boost response and allocate budgets more effectively. You can also get custom designs-which makes building brand recognition easier than ever. Then a few days later, with Direct Mail Plus, you can retarget that same consumer with digital ads when they’re on their mobile devices through IP addresses. When you layer in lifestyles, behaviors, and interests, you can fully personalize your direct mail marketing campaign specific to each subset of your customer base.įor instance, you can send a flyer to someone’s mailbox with a tracking phone number that allows you to measure how many calls came specifically from that mailer. You can even send messages to specific neighborhoods or households based on demographics and purchase behavior.
#USPS DIRECT MAIL ADVERTISING PLUS#
Direct Mail Plus allows you to add recipients by name and customize mailings based on their previous interactions with your brand.
It’s a powerful package that can be added to any direct mail campaign. The newest development in direct mail, Direct Mail Plus, makes omnichannel approaches easier. Through this omnichannel approach, you’re amplifying your marketing campaign and can drive more customers to your business. If you send a mailer and follow up with recipients through an email reminder, you’ve gained two touchpoints with one message-and the first was a physical interaction that left an imprint, prompting your audience to open that email instead of ignoring it.
The key is ensuring a cohesive campaign across all channels-traditional and digital. People still have a strong desire for authentic connections, and they’re finding that desire met through a renewed excitement for hand-delivered mail.Ī survey conducted in the summer of 2020 shows businesses using direct mail as a facet of their marketing strategy are 11% more likely to report a “good” response rate and nearly 2 times more likely to report a “very good” response rate than their counterparts who are not using direct mail.
Even though pandemic restrictions are lifting, social isolation, depression, and anxiety continue to affect people post shutdown. In the digital age, direct mail is often perceived as old-school, but nothing could be further from the truth. According to The Harris Poll Essential 100, the USPS has been the most essential organization during the pandemic-beating out major names like Google, Walmart, UPS, and even Amazon. Why should brands revive direct mail marketing? LET’S GET RELEVANTĭespite a sharp decline in 2020’s second quarter, direct mail has steadily bounced back as a powerful tool for businesses to keep customers apprised of operations, safety precautions, and new products and services. The mailbox offers a clear, pre-existing path to cut through the clutter and gain the undivided attention of your customers-making direct mail more important than ever before. With an influx of digital overload, consumers are increasingly in search of non-digital connections. But if everyone sends their marketing pitch over email, social, and other web-based media, how are consumers supposed to cut through the noise? More isn’t always better. In the wake of 20’s unprecedented hurdles, many companies have shifted their efforts and marketing budgets to focus 100% on digital.
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